As many of you know Physiobase® started in a small West End London apartment in 1996. Since that time we've grown into the largest online physiotherapy group. Now we are building our Social Work community. Members are involved in various aspects of our web initiatives: Bob's Social Work Jobs; The Social Work Forum; Social Work Education products on our online shop and others...

In October 2009 we have expanded our online Healthcare Recruitment Platforms by offering you Social-Bob.com, a dedicated recruitment channel for Social Work Jobs and Courses.

Bob's Social Work eMarketing is an opt-in/op-out service that delivers quality direct email marketing to those on our eMarketing database. This could be the direct marketing of your job, course or service that related to the Social Work profession. We do carefully screen all marketing that we send to ensure its relevance to our database recipients.

We are currently building our list of clean, valid and current addresses. We maintain filter for all duplicates and maintain a strict remove policy and this list is cleaned of defunct email addresses with each send.

Average email delivery rates remain in the 98-99% range.

Email opening rates range from an average of about 16% up to as high as 60% depending on the subject line and what's on offer. In summary we can get your product or service under the gaze of a Social Worker. We can't however make them view or purchase that offer, that's up to you and your product or service!

We therefore provide an excellent platform to use to gauge interest in a product or service development. This might be to look at different approaches to different countries or to trial different messages to see what works best for your product or service.

Pricing - from £125 plus applicable taxes

1. Pricing is kept affordable and simple. It costs £25 per 1,000 emails we send with a minimum send to 5,000 recipients

            **We suggest 3 repeat mailings to maximize the result of any campaign.

**Why three? Because often the first read of any direct marketing is informational. i.e. It creates brand awareness (people don't necessarily act). The second reminds them to act if they were considering doing so. Hence they put it in the 'to-do' pile. The third contact usually prompts all those who would act to do so. Thus advertisers and marketing professionals see the value in 3-4 repeated attempts to the same group to maximise the result. A one-off contact might create some awareness but might not provide any action as a result. Consider this in your marketing plan for best results.

1. Your email ad in html format ready to go. Any images appearing in your html ad should be fully reference and hosted on your own platforms. We do not provide an image hosting service.
2. A second copy of your ad in plain text format (for people whose email browsers can't read html). i.e. the ad saved as a notepad (.txt) file.
3. Payment upfront before we send anything out. This can be completed in a secure environment via our physio shop platform.

*Note: the combined size of the text and html email files can not exceed 50k

What we'll do

1. Set it all up
2. Send it
3. Report back on the success after a few weeks (delivery rates, opening rates, click-throughs etc)

So that's it. Simple huh! eMarketing is a great, affordable way to promote or test the interest in your product, job, course or service today. We do vet all ad's before sending to ensure that it is something we feel we are able to present to our membership so cannot guarantee we can accept all marketing iniatives.

Other Marketing Opportunities

Banner Advertising on our weekly eJobs newsletter

New to our range of marketing opportunities is simple banner advertising on our weekly Social Work eJobs newsletter. The eJobs newsletter is a sent on a weekly basis to our entire database of users.

See an example of the layout of the ejobs newsletter here: http://www.ot-bob.com/ejobs.aspx

Banner Advertising Pricing: £100 per month with a 6 month minimum contract. That works out at under £25 per week to be included with the eJobs newsletter that is sent to the biggest occupational therapy list.

Banner Sizes: Width 180pixels x Height (up to 200 pixels). Images should be provided in .gif or .jpg format. No animation is permitted.

Bob's Social Work Recruitment Partner Network

You might be interested in becoming a recommended recruiter involved in our Recruitment Assist Network. You can see examples of this in action from the country specific ASSIST banner links on the homepage of our dedicated Physiotherapy website, physiobob.com. These country specific ASSIST banners link to your dedicated enquiry page.

We are always looking for reputable and proactive recruitment partners in the UK, Australia, Canada, New Zealand and the USA to take part in our recruitment network partner program. As a recruitment partner your receive a dedicated provider page on the Bob's Social Work Jobs website. That page contains an enquiry form and also your company's banner. Your company banner will be setup to link to your preferred web location. We will also display your company banner on the right when users search our site for jobs in the country that you are assisting with. The banner in those results will link to your dedicated enquiry page.

The enquiry form sends any assist enquiry directly to your chosen email contact. You then liaise with the potential candidate to see whether you can assist their needs. There is no other payment or fee should you employ that individual.

It's very affordable and great value for money, as little as £125 plus Vat per month. There is a minimum 6 month commitment. (paid for in advance)
We can also provide a banner creation service for the site at only £60.

See the following link as an example of an ASSIST partner page: http://www.physiobob.com/assistance.aspx?iAssistID=11

Where else will we promote your Assist Banner link:

1. The Recruitment ASSIST banners also appear on our weekly Bob's Social Work eJobs newsletter. The newsletter is sent to our entire Social Worker email address database each week. This is a gentle push of your services to anyone who has not visited the site recently.

So what does all this mean?

• For less than the cost of a small page ad in the most Social Work publications you can have exclusive access the premiere channel for Social Work recruitment.
• From a PR and marketing perspective you will continue to promote your company brand as the focal point of Social Work recruitment, making it the first thought in the minds of the global traveling Social Worker.

Should you wish to discuss this further please don't hesitate to contact us further. We are currently short-listing recruitment partner applications.

Regards

Bob's Social Work Jobs